Highlights
Launched Makeful, a new digital platform for Blue Ant Media’s Canadian TV network.
- Spearheaded content strategy in collaboration with the brand team, defining positioning and editorial direction.
- Produced and launched 11 original web series to anchor the platform’s debut.
- Partnered with design and marketing to develop collateral and rollout campaigns.
- Secured the network’s first three brand partnerships within 30 days of launch, with Prestige Brands and Air Canada leading the charge.
Conceptualized and led the design of a new website for the U.S. launch, built mobile-first to meet audience behavior.
- Architected four primary content verticals (DIY, Food, Home, Style) and defined the editorial framework and UX to support growth.
- Oversaw design execution, ensuring alignment across brand, editorial, and product for a cohesive launch.
- Expanded the platform with three additional verticals, Wedding, Wellness, and Career, in direct response to community insights, driving deeper engagement through targeted content runs.
Series: 3 Minute DIY
with Jeanine Amapola
Series: Girl, Get Your Life
with Makeful Marketing Director, Christina Topacio
Series: Obsessed with Miss Kris
Series: The Creative Lab
Series: Slide Hustle
with Enocha
Series: Slide Boss
with Wendy
Series: Bottoms Up
with Whitney Adams
Series: Vegan Eats
with Liv’s Healthy Life
Series: The Drill Down
with The Sorry Girls
Series: Cake Basics
